Iscential Teams with Nationwide Insurance and SafeWay Driving Centers to Display NASCAR Show Car at Local Schools

As part of its sponsorship of the NASCAR Nationwide Series, Nationwide Insurance brought the high-speed action to its local agents. Iscential, in conjunction with SafeWay Driving Centers, hosted the NASCAR Nationwide Series show car at two local schools on April 4 and 5. More than 800 kids, faculty members and guests were provided the opportunity to see the excitement of NASCAR first hand.

"When we get the Nationwide Show Car, it's always a big deal and really a lot of fun," says Iscential CEO Warren Barhorst. "The simulator gives the driver a score so the kids can compete against each other. They love it, it's almost like a big video game. These kids definitely had a great time." 

Barhorst adds, "The real take away from these events is the importance of safe driving. This is a critical time for families as their children venture out on the road. Nationwide and SafeWay share a passion for improving the skills of all drivers and of promoting safe and responsible driving, especially to teens.”

The Nationwide Show Car made pit stops at Houston Christian High School and Memorial Middle School. Famed NASCAR driver (and Memorial Middle School graduate), Brad Coleman was on hand both days to greet the kids, sign autographs, and impress upon them the importance of driving undistracted. 

To further its commitment to safe driving, Nationwide has maintained a long and successful alliance with SafeWay Driving Centers, the largest driving school in the Greater Houston Area and Texas. SafeWay's exclusive partnership with Nationwide offers insurance discounts to students and their families after they successfully graduate from one of its centers. The two companies work together to promote and encourage safe driving for all drivers.